PURE COLOR BURST OF PURE COLOR. PURE PIGMENTS TRANSFORM IN AN INSTANT LIP FUSION. FULL COVERAGE IN A WEIGHTLESS CREAMY TEXTURE FOR COUTURE SATIN LOOK AND BARE LIP FEEL. EFFORTLESS GLIDE FOR A HIGH PRECISION FOOLPROOF APPLICATION IN ONE SWIPE. PURE CARE HIGH-CARE FORMULA WITH 80% SMOOTHING LIP CARE BASE CONCENTRATED IN CERAMIDES, TUBEROSE & PRICKLY PEAR EXTRACTS FROM OURIKA COMMUNITY GARDEN. UP TO 16H PROTECTION & COMFORT FEEL*. SOFTER AND SMOOTHER LIPS WITH EACH APPLICATION. PURE COUTURE EXPERTLY CURATED 40 SHADES OF COUTURE IN 4 COLOR FAMILIES DESIGNED FOR EVERY SKIN TONE & ATTITUDE. PACKAGING DESIGNED WITH SUSTAINABILITY AT HEART WITH REFILLS AVAILABLE IN YSL’S 4 MUSE SHADES: ROUGE MUSE, NUDE MUSE, ORANGE MUSE, PINK MUSE. *CONSUMER TEST ON 300 WOMEN