Gucci Rouge à Lèvres Liquide Mat has a transformative cream-to-powder texture with a transfer-proof soft-matte finish. The highly pigmented color changes from a creamy liquid to a powdery-matte texture for a smoothed effect and lightweight feel, without smudging or transferring. Created with comfort in mind, it cares for the lips while providing intense color. Gucci Rouge à Lèvres Liquide Mat is presented in the Gucci Rosso Ancora shade, a deep red hue reminiscent of the walls of one of The Savoy Hotel's elevators in London, where founder Guccio Gucci worked as a porter in the late 19th century and found the spark to create his renowned leather goods and luggage brand.